About Us

Determination For Healing, Founded with Passion

Meet Alia Alston.

Alia Alston was in a serious car accident, leaving her with chronic pain and a debilitating neck. Her father, a respected chiropractor, heard about the very first cryotherapy sauna in the U.S. that was being utilized by Nike. Alia began cryotherapy treatments with the encouragement from her father, and it only took a few sessions for the cold to begin working its magic. For the first time since her accident, Alia regained sensation in her left arm and leg, and felt her pain cut significantly decrease.

At that point in time, Cryotherapy was only available in professional medical facilities. Alia saw a huge opportunity to help others feel their best and knew exactly what she wanted to do: create a retail environment that would provide an upbeat, spa-like health studio, offering cryotherapy and other beneficial services.

Alia Alston instantly became the first brick and mortar retail Cryotherapy studio in the US and continues to be the leader and trendsetter of the entire industry.

Icebox’s Driving Force

Alia Alston was in a serious car accident. She was left with a debilitating neck injury and chronic pain.

Her father, a respected Chiropractor, heard about the very first Cryotherapy sauna in the US that was being utilized by Nike. He encouraged his daughter to undergo a treatment.

It only took a few sessions for Cryotherapy to begin working its magic. For the first time since her accident, Alia regained sensation in her left arm and leg, and felt her pain cut significantly decrease. At that point in time, Cryotherapy was only available in professional medical facilities.

Alia saw a huge opportunity and knew exactly what she wanted to do. She wanted to create a retail environment that would provide an upbeat, spa-like health studio, offering Cryotherapy and other beneficial services.

Alia Alston instantly became the first brick and mortar retail Cryotherapy studio in the US and continues to be the leader and trendsetter of the entire industry.